Artificial intelligence technology, for all the people talking about it, is still in its early stages. While a handful of technology names seem to dominate the space currently, those looking to invest in AI may be wondering which companies are likely to do better as the field evolves. Other investors are clearly eager to jump in despite the uncertainty.
AI stocks took a hit on news about Chinese AI lab DeepSeek in late January and tariffs in April. The Morningstar Global Next Generation Artificial Intelligence Index has returned 40.95% this year to date as of Sept. 9, 2025, versus 15.08% for the broad-based Morningstar US Market Index.
Best AI Stocks to Buy Now
To find the best AI stocks, we look to the Morningstar Global Next Generation Artificial Intelligence Index. The AI stocks on this list were among the index’s top constituents, earned Morningstar Ratings of 4 or 5 stars, and were undervalued as of Oct. 2, 2025.
- Microsoft MSFT
- Taiwan Semiconductor Manufacturing TSM
- Alibaba BABA
- Tencent Holdings TCEHY
- Adobe ADBE
- Accenture ACN
- Cognizant Technology Solutions CTSH
- EPAM Systems EPAM
Here’s a little more about each of the best AI stocks to buy, including commentary from the Morningstar analyst who covers the stock. All data is as of Oct. 2, 2025.
Microsoft
- Morningstar Rating: 4 Stars
- Morningstar Economic Moat Rating: Wide
- Morningstar Uncertainty Rating: Medium
- Industry: Software—Infrastructure
Our list of the best AI stocks to buy leads off with Microsoft. Known for its Windows operating systems and Office productivity suite, Microsoft develops and licenses consumer and enterprise software. Its stock currently looks 14% undervalued relative to our $600 fair value estimate.
Microsoft is one of three public cloud providers that can deliver a wide variety of PaaS/IaaS solutions at scale. Based on its investment in OpenAI, the company has also emerged as a leader in AI. Microsoft has also enjoyed great success in upselling users on higher-priced Office 365 versions, notably to include advanced telephony features. These factors have combined to drive a more focused company that offers impressive revenue growth with high and expanding margins and deepening ties with customers.
We believe that Azure is the centerpiece of the new Microsoft. Even though we estimate it is already an approximately $75 billion business, it is still growing at approximately 30% annually. Azure has several distinct advantages, including that it offers customers a painless way to experiment and move select workloads to the cloud, creating seamless hybrid cloud environments. Since existing customers remain in the same Microsoft environment, applications and data are easily moved from on-premises to the cloud. Microsoft can also leverage its massive installed base of all Microsoft solutions as a touchpoint for an Azure move. Azure also is an excellent launching point for secular trends in AI, business intelligence, and Internet of Things, as it continues to launch new services centered around these broad themes.
Microsoft is also shifting its traditional on-premises products to become cloud-based SaaS solutions. Critical applications include LinkedIn, Office 365, Dynamics 365, and the Power platform, with these moves now beyond the halfway point and no longer a financial drag. Office 365 retains its virtual monopoly in office productivity software, which we do not expect to change in the foreseeable future. Lastly, the company is also pushing its gaming business increasingly toward recurring revenues and residing in the cloud. We believe that customers will continue to drive the transition from on-premises to cloud solutions, and revenue growth will remain robust, with margins continuing to improve for the next several years.
Dan Romanoff, Morningstar senior analyst
Read more about Microsoft here.
Taiwan Semiconductor Manufacturing
- Morningstar Rating: 3 Stars
- Morningstar Economic Moat Rating: Wide
- Morningstar Uncertainty Rating: Medium
- Industry: Semiconductors
Taiwan Semiconductor Manufacturing is the only semiconductor company on our list of the best AI stocks. We believe demand from the US and other Western countries is enough to support TSMC’s AI revenue growth for the next five years. This AI stock appears 22% undervalued relative to our $306 fair value estimate.
Taiwan Semiconductor Manufacturing Co. is the world’s largest dedicated contract chip manufacturer, or foundry, with mid-60s market share in 2024. It makes integrated circuits for customers based on their proprietary IC designs. TSMC has long benefited from semiconductor firms around the globe transitioning from integrated device manufacturers to fabless designers. Like all foundries, it assumes the costs and capital expenditures of running factories amid a highly cyclical market for its customers. Foundries tend to add excessive capacity during times of burgeoning demand, which can result in underutilization during downturns that hampers profitability.
The rise of fabless semiconductor firms has been maintaining the growth of foundries, which has in turn encouraged increased competition. However, most of these newer competitors are confined to low-end manufacturing due to prohibitive costs and engineering know-how associated with leading-edge technology. To prolong the excess returns enabled by leading-edge process technology, or nodes, TSMC initially focuses on logic products, mostly used on central processing units and mobile chips, then focuses on more cost-conscious applications. This strategy has been successful, illustrated by the fact that the firm is one of the two foundries still possessing leading-edge nodes when dozens of peers have lagged.
We note two long-term growth factors for TSMC. First, the consolidation of semiconductor firms is expected to create demand for integrated systems made with the most advanced nodes. Second, organic growth of artificial intelligence, Internet of Things, and high-performance computing applications may last for decades. AI and HPC play a central role in quickly processing human and machine inputs to solve complex problems like autonomous driving and language processing, which accentuated the need for more energy-efficient chips. Cheaper semiconductors have made integrating sensors, controllers, and motors to improve home, office, and factory efficiency possible.
Phelix Lee, Morningstar analyst
Read more about Taiwan Semiconductor Manufacturing here.
Alibaba
- Morningstar Rating: 4 Stars
- Morningstar Economic Moat Rating: Wide
- Morningstar Uncertainty Rating: High
- Industry: Internet Retail
Alibaba is the world’s largest online and mobile commerce company as measured by gross merchandise volume. Among its many divisions, the China commerce retail division is its most valuable cash-flow-generating business. Shares of Alibaba look 30% undervalued compared with our $267 fair value estimate.
Alibaba is losing market share to PDD and Douyin in the China e-commerce business, and we don’t see a quick fix in the near term. Alibaba’s number of annual active consumers in the China retail marketplace was surpassed by PDD in the fiscal year ended March 2021. Meanwhile, Douyin has gained share from Alibaba, especially in the beauty and apparel categories in recent years, and entered the traditional search-based e-commerce space, competing directly with Alibaba. The number of annual active consumers at Alibaba is close to the ceiling in China. Alibaba’s gross merchandise volume to China’s online retail sales of goods ratio was 62% in the year ended March 2023 at Alibaba, down from 72% in the year-ago period. We believe Alibaba’s marketplace monetization rates will decline in the long run, due to a mix shift toward Taobao, which has a lower take rate compared with Tmall, and more competition.
In our view, the Taobao and Tmall marketplaces remain as Alibaba’s core cash flow driver and can support the expansion of AliCloud as well as the firm’s globalization strategy, which offers long-term growth potential. While AliCloud will remain in investment mode in the medium term, downsizing low-margin businesses can drive segment margins higher over time. On globalization, the Alibaba international digital commerce group’s year-on-year revenue growth has been strong recently, thanks to AliExpress’ expanding cross-border business.
We expect Alibaba to return more capital to shareholders and increase its return on invested capital after divestments of noncore investments. We are pleased that Alibaba has upsized its share-repurchase program by USD 25 billion until March-end 2027 to USD 35.3 billion. Management targets to lift ROIC (based on Alibaba’s calculation) from single digits in fiscal 2023 to double digits in the next few years. Alibaba had sizable cash and equivalents and investments of CNY 829 billion on its balance sheet as of December 2023.
Chelsey Tam, Morningstar senior analyst
Read more about Alibaba here.
Tencent Holdings
- Morningstar Rating: 4 Stars
- Morningstar Economic Moat Rating: Wide
- Morningstar Uncertainty Rating: High
- Industry: Internet Content and Information
Among our affordable AI stocks, Tencent looks 15% undervalued compared with our $102 fair value estimate. Tencent holds a prominent position in China’s internet sector, with a diverse portfolio of products and services used daily by a significant portion of the population. The most immediate and measurable impact of Tencent’s AI investments will come from improved advertising technology, which enhances content recommendations and lowers ad creation costs.
Over the past decade, Tencent has capitalized on the mobile gaming boom, owning hugely popular titles such as Honor of Kings and PUBG Mobile. Games remain its primary monetization engine, generating an estimated 60% of operating income. Leveraging unparalleled user data access and substantial financial resources, Tencent is well-positioned to continue developing innovative, high-quality, and enduring franchises.
Beyond gaming, Tencent’s empire encompasses advertising, payments, cloud computing, music streaming, and various other ventures. We see significant untapped value within the WeChat network as monetization increases through advertising.
WeChat’s dominance as China’s largest app makes it a prime marketing channel. Ample advertising revenue opportunities lie ahead, driven by increased user engagement on Tencent platforms, which leads to greater ad inventory, higher ad loads, and improved ad-targeting efficiency.
While games and advertising will remain Tencent’s core revenue drivers, its leading position in financial technology, cloud computing, and enterprise software offers significant long-term value creation potential. Given China’s economic scale and widespread digital adoption, Tencent is poised to benefit from these opportunities by transforming its services into substantial revenue streams.
Tencent’s prowess as an investment powerhouse has fueled its expansion through strategic equity investments. By integrating investees’ services into WeChat and other platforms, Tencent reduces customer acquisition costs and accelerates growth. This strategy has proved highly successful, transforming many small, loss-making companies into profitable listed entities. However, as Tencent matures and the Chinese economy evolves, we anticipate fewer material investment opportunities of this scale in the future.
Ivan Su, Morningstar senior analyst
Read more about Tencent here.
Adobe
- Morningstar Rating: 4 Stars
- Morningstar Economic Moat Rating: Wide
- Morningstar Uncertainty Rating: High
- Industry: Software—Application
Next on our list of the best AI stocks to buy now, Adobe trades 37% below our fair value estimate of $560 per share. Adobe lays claim to the go-to software products that creative professionals rely on, such as Photoshop, Illustrator, and InDesign, and we think it has carved out a wide economic moat around its business.
Adobe has come to dominate in content creation software with its iconic Photoshop and Illustrator solutions, both now part of the broader Creative Cloud. The firm has added new products and features to the suite through organic development and bolt-on acquisitions to drive the most comprehensive portfolio of tools used in print, digital, and video content creation. The December 2021 launch of Adobe Express helps further broaden the company’s funnel, as it incorporates popular features of the full Creative Cloud but comes in lower-cost and free versions. The 2023 introduction of Firefly marks an important artificial intelligence solution that should also attract new users. We think Adobe is properly focusing on bringing new users under its umbrella and believe that converting these users will become more important over time.
CEO Shantanu Narayen provided Adobe with another growth leg in 2009 with the acquisition of Omniture, a leading web analytics solution that serves as the foundation of the digital experience segment that Adobe has used as a platform to layer in a variety of other marketing and advertising solutions. Adobe benefits from the natural cross-selling opportunity from Creative Cloud to the business and operational aspects of marketing and advertising. On the heels of the Magento, Marketo, and Workfront acquisitions, we expect Adobe to continue to focus its M&A efforts on the digital experience segment and other emerging areas.
The Document Cloud is driven by one of Adobe’s first products, Acrobat, and the ubiquitous PDF file format created by the company; it is now racing to become a $4 billion business. The rise of smartphones and tablets, coupled with bring-your-own-device and a mobile workforce, has made a file format that is usable on any screen more relevant than ever.
Adobe believes it is attacking an addressable market well in excess of $200 billion. The company is introducing and leveraging features across its various cloud offerings (like Sensei artificial intelligence) to drive a more cohesive experience, win new clients, upsell users to higher-price-point solutions, and cross-sell digital media offerings.
Dan Romanoff, Morningstar senior analyst
Read more about Adobe here.
Accenture
- Morningstar Rating: 4 Stars
- Morningstar Economic Moat Rating: Wide
- Morningstar Uncertainty Rating: Medium
- Industry: Information Technology Services
Accenture, the first information technology services company on our list, is a leading IT services firm that provides consulting, system integration, and business process outsourcing. Strong demand to integrate AI into IT systems should provide the company a lasting growth tailwind. Shares of Accenture are 8% undervalued relative to our fair value estimate of $267 per share.
Accenture boasts many different professional services to tackle almost any need an enterprise might have. We view the company as the best-of-breed professional services provider thanks to its prominent reputation, established customer base, and deep technological expertise.
Accenture is the only IT services company that has the capability to deliver end-to-end business solutions. If a brick-and-mortar bank is planning to launch a mobile banking app, Accenture is ready to assist it throughout the entire process, which includes overarching strategy design, IT system integration, custom application development, new service marketing, and digital infrastructure management. Without Accenture, customers need to source different services from several suppliers, potentially leading to project delays and cost overruns. We believe Accenture’s unique capability of providing integrated digital solutions across consulting and managed services boosts the company’s image as a flagship IT services provider and reinforces its customer relationship with Fortune 100 companies.
We think Accenture should fare better than other IT services companies as enterprises introduce artificial intelligence agents into their workforces. AI agents pose tangible threats to lower-end IT services, such as infrastructure management and business process outsourcing, because agents could potentially perform better in handling repetitive, mechanical business processes than the human workforce. As a premier business services provider, Accenture’s stronghold lies in higher-end services, like consulting and system integration, that require relatively high levels of human input to tailor solutions for customers. While AI agents can reshape customers’ outsourcing practices, we think Accenture is in a good position to ensure that its services stay relevant for clients.
In our view, Accenture should remain the most dominant player in the IT services industry, shaping how enterprises leverage technology to achieve their desired business outcomes. Given its wide geographic and industry coverage, we expect Accenture to deliver stable top-line growth in the long term.
Luke Yang, Morningstar analyst
Read more about Accenture here.
Cognizant Technology Solutions
- Morningstar Rating: 4 Stars
- Morningstar Economic Moat Rating: Narrow
- Morningstar Uncertainty Rating: Medium
- Industry: Information Technology Services
Cognizant is the second information technology services company on our list of affordable AI stock buys. This global IT services provider offers consulting and outsourcing services to some of the world’s largest enterprises spanning the financial services, media and communications, healthcare, natural resources, and consumer products industries. Shares of Cognizant are 20% undervalued relative to our fair value estimate of $84 per share.
Cognizant is one of the leading IT services providers in the world, with products focusing on software development, including application development and maintenance, systems integration, and process automation. Revenue primarily comes from North America, while the workforce is largely based in India. While Cognizant may not have the same scale in traditional consulting that peers like Accenture possess, the company provides a relatively robust suite of offerings across the IT services value chain. Cognizant was one of the first major IT services players to model its business on outsourcing labor costs to the Indian market, and while that labor arbitrage gap has closed a bit compared with the early days, we still view the business as moaty, benefiting from significant switching costs and intangible assets based in its technical expertise.
Cognizant is often perceived as a back-office enterprise outsourcer, but it has been building out its technical capabilities in more nuanced enterprise IT solutions, such as artificial intelligence services, which we think will better position the firm for future digital transformation demand. While we still see some work to be done for the company to distinguish itself from competitors as a cutting-edge IT service provider, the company’s healthy balance sheet and current strategy should allow Cognizant to further develop and push forward its technical capabilities.
We also think Cognizant’s slow entrance into traditional consulting will be a worthy cause in the long run. While it can be hard to build up initially, we see good synergies for relationship and expertise building that will benefit the business as a whole. Despite historical reluctance to enter consulting more meaningfully and offer cloud solutions, Cognizant has already turned a corner and is on sound footing to benefit from strong digital transformation trends. We expect a long tail of AI-related transformation demand to benefit the IT services industry in reaccelerating growth, even though in the recent past IT budgets have been under a microscope.
Eric Compton, Morningstar director and Jivyaa Vaidya, Morningstar associate analyst
Read more about Cognizant here.
EPAM Systems
- Morningstar Rating: 4 Stars
- Morningstar Economic Moat Rating: Narrow
- Morningstar Uncertainty Rating: Medium
- Industry: Information Technology Services
This edition of the best AI stocks to buy closes with EPAM Systems, the third information technology services firm on our list. Compared with other IT services firms, EPAM focuses more on digital platform engineering and product engineering than traditional infrastructure management services. EPAM shares look 24% undervalued relative to our $200 fair value estimate.
EPAM Systems is a moaty IT services firm that has ample runway for solid growth and moderate margin expansion ahead. EPAM’s key offerings are engineering, operations, optimization, consulting, and design services. The firm’s deep concentration in engineering services enables it to set itself apart from companies like Accenture or Tata Consultancy Services.
EPAM’s engineering services leverage years of expertise in technological innovation, design, and software engineering to support business optimization through custom enterprise digital applications. The demand for engineering services has accelerated since the coronavirus pandemic, which shed light on the need for a flexible information technology landscape enabled by custom software. Yet we think demand for such services is here to stay, as digital transformation projects and AI-driven solutions require hefty software engineering to lift systems to the cloud and fine-tuning thereafter is inevitable.
EPAM’s bread and butter of engineering services is a more discretionary type of IT enterprise spending. This implies that its mix has proved favorable in good macroeconomic times but more vulnerable in weaker macroeconomic times. Despite challenges in the near term, we expect rising demand for digital transformation consulting to create cross-selling opportunities and drive long-term revenue growth for the core engineering business.
We also believe strategic headcount expansion plays a key role in the firm’s ability to capitalize on these trends. Historically, the firm’s employee base was located primarily in Ukraine, which was a source of competitive advantage. The firm is now increasingly driving employee transitions and amping hiring efforts in growing markets like India and Latin America.
Overall, we think EPAM has carved a distinctive position for itself in the competitive IT services industry. By leveraging its years of expertise in engineering services, the firm is set to capitalize on long-term technological trends and distinguish itself from small and large competitors.
Eric Compton, Morningstar director
Read more about EPAM here.
What Is the Morningstar Global Next Generation Artificial Intelligence Index?
The Morningstar Global Next Generation Artificial Intelligence Index provides exposure to leading-edge AI technologies, including generative AI and adjacent products and services.
The index derives its constituents from the Morningstar Global Markets Index, which represents 97% of the investable market capitalization of developed and emerging markets globally. Companies must be covered by Morningstar’s equity research analysts and have a score of 1 or higher for at least one of the defined subthemes to be eligible for index inclusion.
The four subthemes, as identified by the Morningstar Equity Research Next Generation Artificial Intelligence Committee, are:
Generative AI: This involves the creation of original content. Large language models, such as ChatGPT, are a type of generative AI model that focuses on producing humanlike text.
AI Data and Infrastructure: This encompasses the various technological components needed to manufacture, design, maintain, host, support, and improve AI models. These include semiconductors and data center infrastructure.
AI Software: This includes enterprise and consumer software that incorporates AI models to enhance the user experience and/or improve efficiency.
AI Services: This includes consultancies and outsourced business process companies, which may aid businesses in implementing AI.
Through a standardized scoring process conducted by Morningstar equity analysts, companies are assigned thematic exposure scores for each subtheme. Companies ranked in the top 50 are eligible for inclusion. The index constituents are weighted by float-adjusted market cap. However, the weightings are adjusted, if necessary, to ensure at least 80% of the index is allocated to stocks with meaningful exposure to generative AI. The index is rebalanced quarterly and reconstituted annually.
The Best AI Stocks: More Ideas to Consider
Investors who would like to extend their search for the top AI stocks can do the following:
- Review the holdings of the Morningstar Global Next Generation Artificial Intelligence Index to investigate further.
- Explore the pointers in Morningstar’s Guide to Investing in Stocks to develop and improve your stock-picking strategies.
- Stay up to date on the tech sector’s performance, key earnings reports, and more with Morningstar’s technology sector page.
- Use the Morningstar Investor screener to build a short list of AI stocks to research and watch.
- Read the latest news about notable AI stocks from Morningstar senior analyst Dan Romanoff.
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