In conversation with Katie King, published Author and CEO of AI in Business

Katie King is a published author and CEO of AI in Business. As a keynote speaker at the Breakfast Networking session at Labelexpo Americas 2024, she offers a preview of what she will cover.

Welcome Katie, it’s great to have you as our keynote speaker for our Breakfast Networking session covering how Artificial Intelligence (AI) and Automation will revolutionize the label and packaging industry. Could you summarize the broad themes and key takeaways you will be covering during your session?

It’s such a pleasure and I cannot wait to visit Chicago. Artificial Intelligence is without a doubt the defining technology of our generation and my keynote will dispel the myths and arm delegates with the knowledge and practical tools they need to take full advantage of the whole family of AI, beyond GenAI.

The three broad themes are: firstly, how AI and automation are transforming the label and packaging industry.  I’ll bring this to life with case studies and detail about the tools.

Secondly, I’ll investigate the emerging ethical landscape, covering the latest legislation as well we crucial topics such as DE&I, ethics, privacy etc.

Thirdly, I’ll equip delegates with a practical scorecard and frameworks to kickstart their AI adoption.

Tell us about your experience as a consultant in AI and business transformation in other industries. Are there lessons which can be applied to the labels and packaging industry?

I’m working across multiple sectors, from those that are heavily regulated, such as healthcare and financial services, to others as diverse as concreate, retail and legal.

There are lessons to be learned from every sector, ranging from the strategic focus of AI initiatives to the need to tread carefully and not inadvertently violate copyrights for example. 

My session will be packed with good and bad practice for the delegates to digest.

How is AI different from ‘machine learning’, which has been with us for some time. What does ‘Intelligence’ in AI ‘look like’? How do we recognize it?

AI imitates intelligent human behavior: I actually prefer the term ‘augmented intelligence’.

Machine learning – a subset of AI – focuses on building systems capable of learning from data, identifying patterns, and making decisions with minimal human intervention. They improve over time as they are exposed to more data, honing their ability to make accurate predictions or decisions.

What are the key future trends in AI and how do you see these trends affecting the label and packaging industry?

There are many but these are the 10 core ones which I’ll be addressing in my keynote:

1. Advanced Automation and Robotics

2. Smart Manufacturing and Industry 4.0

3. AI-Enhanced Design and Prototyping

4. Personalization and Customization

5. Supply Chain Optimization

6. Sustainability and Eco-Friendly Solutions

7. Enhanced Quality Control

8. Augmented Reality (AR) and Virtual Reality (VR)

9. AI-Driven Market Insights

10. Cybersecurity and Data Privacy

There are many benefits to the label and packaging industry including enhanced efficiency, customization, and sustainability.

How can label and packaging printers best take practical advantage of these technologies? Where do you start? Where is the low hanging fruit?

In my session, I’ll be sharing my Scorecard for Success which is a superb starting point.

I’ll also share a six-month planning template, and some advice on a practical AI playbook.

The low hanging fruit is a low-cost option to gaining insights that revolutionize marketing, CX, sales and HR business functions.

See Katie present “Revolutionizing labels and packaging: The AI advantage” from 8:45 – 9:45am on 11 September 2024. For the full networking events schedule, visit here.


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